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The BEST eCommerce Conversion Practices for Magento in 2019

Handling an e-commerce store, is tough so it is imperative that you make the right decisions for the platform to grow proportionately over time. According to a recent market study, 60% of store trends depend on the platform you choose, and if you have chosen Magento, using data to understand these trends is a doddle.

While having a good unique niche and a high quality product is essential, marketing the product to the right audience in the right manner is what brings sales, or what we call ‘conversions’. Conversion Rate Optimisation (CRO) is the process that helps you to convert your site visitors into customers. As a business, you would therefore want your conversion rate to be higher, as you want more people to buy the product you sell. 

When you are using a Conversion Rate Optimiser your question should be WHO rather than WHAT, WHERE and WHY. This is because your main focus is your customers and how you can understand their interactions with your product, brand or site. Some foolproof Conversion Practices in Magento are:

SEGMENTATION

One of the most common mistakes an online retailer makes is to consider his conversions as a whole, leading to low-quality traffic and less conversion. The solution is Segmentation. You need to break down your conversions into two contexts – ‘Site to Cart’ and ‘Cart to Sale’. Viewing this separately will help you find the hole which is draining out your potential customers. You should also segment your traffic sources, for example organic traffic and paid clicks.

UNDERSTANDING THE BEHAVIOUR PATTERN

Understanding the shopping behaviour of your customer is the key to success for most of the eCommerce stores. eCommerce stores grow on the concept of retargeting. If you have your data with Magento as a platform, there are many tools you can use to understand your buyers and optimise your conversion rate.

One such tool is Omniconvert. This tool simply generates a RFM (Recency, Frequency, Monetary) score and helps you find your VIP Customers for retargeting.

SMART PAYMENT OPTIONS

The biggest turnoff for your customers while shopping for their favourite items is having to fill in tedious information like shipping and billing details every time, and this can affect the conversion rate of your site by up to 30%. Convenient and quick payment methods like PayPal, Google Pay and Apple Pay replace the lengthly billing forms with a modern solution, which has shown to benefit conversion rates.

Another thing that you want to avoid is hidden prices. Be clear to your customers – that’s all they want. If you hide costs during the checkout process, this is likely to irritate your customers to the point where they will not return, or even consider your brand again in the future!

VOICE COMMERCE

The trend of Voice Shopping has taken a huge leap in the past year. It is estimated that 50% of all the searches will be voice based by the year 2020. Not only this, there is an estimated increase of voice-enabled digital assistants from 69.0 Million to 75.5 Million in 2019.

Therefore targeting voice commerce within your platform is a cutting edge way to take one step ahead of the game and offer your customers a futuristic and personalised shopping experience. 

IN-BUDGET CRO TOOLS

Tight on budget? You can use some of these inexpensive or free CRO tools to boost your conversion rate:

  • Inspectlet: allows you to monitor your customers to see exactly where they having problems while shopping on your platform.
  • MageMail: allows shoppers to recover abandoned carts with one-click. This goes beyond the abandoned cart tools included in Magento, with other re-engagement emails, such as smart recommendations.
  • Google PageSpeed Insights: allows you to quickly test the speed of your site on all devices, as well as test some basic UX rules.

To summarise, optimisation is achievable but you need to understand your market and select what works the best for your brand. Converting your visitors to your actual customers is the goal, and how you do it is not the question, but how well you do it is what matters.

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DSI London goes from strength to strength with JOYdevs

DSI London has been a stronghold in the Dance industry for the last 50 years, having established a dominance in the world of Ballroom and Latin dance by selling quality, bespoke, dance related products through their online store. Their reach is impressive and from their expertise were partnered with the BBC for being the official designers and creators of the dresses and outfits featured on the UK TV show “Strictly Come Dancing”.

Wanting to take their brand to the next level, DSI London took a leap in the world of online video streaming, giving birth to DSI TV, their very own video subscription platform.

DSI TV live streams all the action from the world’s top Ballroom and Latin championships to their global viewer base, as well as offering a wealth of on demand footage including masterclasses, interviews and archival footage of past competitions.

One of the main inspirations for the birth of DSI TV was the recognition that we all indulge in watching our favourite Movies, TV Series or Sport. Therefore blurring these lines to combine all areas of technology into a winning platform, was crucial for the dance world.

JOYdevs are a proud eCommerce partner for DSI London. They have been one of our most long-standing clients, and we have been providing them with our services from the last 2-3 years. DSI London is the perfect example of combining almost everything at a single platform and we at JOYdevs help DSI manage all of it effectively.

After working on their web store, DSI London trusted us with improving the functionality of their TV site as they were previously left with crucial components of the platform broken which were draining company funds. We improved the overall functionality of their TV site and fixed these components, helping them stitch the hole in their pocket – while also charging half what their previous developers did.

Not only do we perform the day-to-day management of their Store and their Video Platform, we provide DSI London with further development and design of both sites, as well as using our expertise to locate and implement major fixes.

One of the most essential elements of any video platform is the growth of subscription numbers, and we were able to put a focus on increasing subscription figures by adding IP limiting to the DSI TV platform. IP limiting ensures there is only one active device per account at a single time, so this naturally increased the demand for subscriptions since implementation.

We have also added great new features to the DSI store, such as a fun area on the site where users can track the DSI Elite performers (some of the top, hand-picked dancers in the world that work closely with DSI). In this area, users can view photos and videos of their favourite dancer and also connect to the dancers via their social media platforms.

Latin and Ballroom music CDs are some of the most popular products sold on the DSI store. We enhanced the CD section of the site by adding a CD sample feature, where users can preview short clips of the music sold on a CD, through a friendly and responsive HTML5 player. This has enhanced the user experience of the website and provides a more interesting and functional store for the users to browse. We also put a focus on the admin side of this feature, ensuring it was as easy as possible for DSI staff to upload and manage the audio samples for each CD product.

To conclude, JOYdevs is proud to be a part of such a company and help them grow their business. We believe in delivering the best to our clients, and creating milestones for ourselves. This was one of them.

You can check out the DSI London website using the link below :

https://www.dsi-london.com

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Magento: The Leading eCommerce Choice in 2019

Is your current eCommerce platform limiting your future prospects for growth? eCommerce is all about lifting yourself up and barging into the market with all the right set of weapons. Your eCommerce platform plays the most important role in how to reach your potential customers and hook them up on your store. In this era of digitisation, we have many options that can help you build your eCommerce platform. But which one to choose has always been the top question in every entrepreneur’s mind. We have the solution.

Out of the thousands of available options, there is one platform that has taken the industry by storm –  MAGENTO. Magento explains itself as a platform for explosive growth. It is a platform for building as well as managing online stores. It’s free to use and open source software. Want to create a small niche store or an extravagant all category store? Magento does it. Backed up by eBay, Magento supports the ever rising eCommerce market.

But, why Magento? Well, this one is pretty simple to answer. Even after researching this topic, people always end up with the question: Magento or Shopify? Well, speaking on neutral terms both are one of the best eCommerce platforms available to us today, but somehow Magento wins the race by its adaptiveness and constant updates. Although you get a large option of themes to choose on Shopify, Magento lets you dive into the sea of customisability. With Magento, you can customise everything – from your own experience to the needs of your buyer. It is a platform that you totally own, unlike Shopify which kind of rents you a space for your online store.

Who doesn’t like a big, fat FREE sign?! Well, the community version of Magento is absolutely free and can be downloaded from its official website. Whereas, Shopify is paid. You need to pay the store fees every month and the rest is taken care of by the store itself. Yes, web hosting is done by Shopify itself, whilst with a Magento store, you need to pay for the web hosting. Like Magento’s Enterprise edition, Shopify also have a pro/paid version called Enterprise Edition and Enterprise Cloud edition.

Moving towards the technical front, integration of your eCommerce platform is another important aspect which you need to consider. Shopify or other similar platforms need you to pay for the third party app usage. Shopify only lets you integrate with Pinterest (which is partially beneficial because you can find your potential buyers there, but who checks them 24/7?) Magento, on the other hand, integrates with third-party social media applications like facebook, Twitter and Google+. In the era of lazy browsing, this can be an added advantage for the sellers to drive the traffic onto their site using social media applications.

Magento has emerged to be the number one eCommerce platform according to the latest studies. Magento is an easy to scale platform which serves the best of big and small online stores. While making an online store, we tend to follow the trend – but trends change, maybe once a year or even once a month! Well, with this platform you do not have much to worry about because of the “Built-in Multi-store Capability” it provides. In simpler terms, you can run multiple sites with a single domain on Magento. Migrating to Magento is quite an easy task. So, if you are already working on an e-commerce platform and if we’ve changed your opinion, you can easily migrate.

This growing eCommerce platform, gives you a bundle of features like instant purchase check-out, functional testing framework, dotmailer bundling, Magento shipping as well as advanced reporting. Security is the number one concern for every platform. Magento has a new feature called Signifyd, which checks whether the customer is genuine or fraudulent as soon as the order is placed. With this integration, Magento has become the first platform to protect the store from fraud attacks and many other scams. It also includes much better performance and improved indexing.

Secure payments are always a concern on an e-commerce store. Well with the new update of Magento you will have peace of mind as the Secure Payment Gateway will handle your payments. It is integrated with Paypal, Autorize.net, and Braintree to accept the payment online. With these gateways, you have a secure store. “Payment on account” is a new feature introduced, in which you can set a limit for the minimum and maximum order value that allows the user to checkout using credit as a payment method. Another new feature of Magento gives access to a suite of dynamic reports based on your product, order and customer data with a customised dashboard.

Creating a store is of no use if your platform does not have the appropriate tools to market your business. Well, marketing has always been Magento’s strongest card. Magento offers powerful marketing, search engine optimisation, and catalogue management tools.

Every platform has a downside. With Magento it’s the not so user-friendly behaviour. Magento is created for people who want to take their site from rubble to riches. It involves the use of complex coding, based on a thorough knowledge of the correct procedures to follow when customising. When you have a large store you most probably need to hire developers to manage and create your store for you. Well, luckily you have landed on the correct website. We at JOYdevs create powerful Magento stores with our strong team of developers and designers.

Magento has been reviewed as the most satisfying platform by the users to help their businesses grow. With more strengthened B2B features and bug fixes, this platform gives you the power to create a unique and engaging shopping experience to increase your sales and take your store to the next level.

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Hello World!

Welcome to the JOYdevs. We design, create and develop Magento e-commerce stores and bespoke applications. Our key focus is driving businesses to success through our ability and insight.

Check back here for updates on what we’re working on and our recent developments.