BACKGROUND
The iPlaces story.
iPlaces is a new social-location app which allows you to explore and find new locations you love! When you visit somewhere new you can select an appropriate emoji to mark the location, enter a name and attach images to remember it forever.
SCOPE
Build a unique and fun social application.
To provide an application which stands out as unique in social networking.
METHOD
Integrate social elements and emoji.
We implemented several social elements permitting users to save and share their favourite locations through Facebook, Twitter, iMessage or Email. We had the great idea of using Emoji to relate an emotion to a location on the map. Each Emoji image was integrated so users can mark the locations they love with a relevant Emoji. Currently, the iPlaces application contains a complete library of every Apple Emoji!
RESULT
Popularity around the globe.
- Over 2000 downloads from iOS users in China.
- Regular updates to implement the latest emoji icons.
- An unrivalled social application which exists in its own unique category of social networking apps.