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The BEST eCommerce Conversion Practices for Magento in 2019

Handling an e-commerce store, is tough so it is imperative that you make the right decisions for the platform to grow proportionately over time. According to a recent market study, 60% of store trends depend on the platform you choose, and if you have chosen Magento, using data to understand these trends is a doddle.

While having a good unique niche and a high quality product is essential, marketing the product to the right audience in the right manner is what brings sales, or what we call ‘conversions’. Conversion Rate Optimisation (CRO) is the process that helps you to convert your site visitors into customers. As a business, you would therefore want your conversion rate to be higher, as you want more people to buy the product you sell. 

When you are using a Conversion Rate Optimiser your question should be WHO rather than WHAT, WHERE and WHY. This is because your main focus is your customers and how you can understand their interactions with your product, brand or site. Some foolproof Conversion Practices in Magento are:


One of the most common mistakes an online retailer makes is to consider his conversions as a whole, leading to low-quality traffic and less conversion. The solution is Segmentation. You need to break down your conversions into two contexts – ‘Site to Cart’ and ‘Cart to Sale’. Viewing this separately will help you find the hole which is draining out your potential customers. You should also segment your traffic sources, for example organic traffic and paid clicks.


Understanding the shopping behaviour of your customer is the key to success for most of the eCommerce stores. eCommerce stores grow on the concept of retargeting. If you have your data with Magento as a platform, there are many tools you can use to understand your buyers and optimise your conversion rate.

One such tool is Omniconvert. This tool simply generates a RFM (Recency, Frequency, Monetary) score and helps you find your VIP Customers for retargeting.


The biggest turnoff for your customers while shopping for their favourite items is having to fill in tedious information like shipping and billing details every time, and this can affect the conversion rate of your site by up to 30%. Convenient and quick payment methods like PayPal, Google Pay and Apple Pay replace the lengthly billing forms with a modern solution, which has shown to benefit conversion rates.

Another thing that you want to avoid is hidden prices. Be clear to your customers – that’s all they want. If you hide costs during the checkout process, this is likely to irritate your customers to the point where they will not return, or even consider your brand again in the future!


The trend of Voice Shopping has taken a huge leap in the past year. It is estimated that 50% of all the searches will be voice based by the year 2020. Not only this, there is an estimated increase of voice-enabled digital assistants from 69.0 Million to 75.5 Million in 2019.

Therefore targeting voice commerce within your platform is a cutting edge way to take one step ahead of the game and offer your customers a futuristic and personalised shopping experience. 


Tight on budget? You can use some of these inexpensive or free CRO tools to boost your conversion rate:

  • Inspectlet: allows you to monitor your customers to see exactly where they having problems while shopping on your platform.
  • MageMail: allows shoppers to recover abandoned carts with one-click. This goes beyond the abandoned cart tools included in Magento, with other re-engagement emails, such as smart recommendations.
  • Google PageSpeed Insights: allows you to quickly test the speed of your site on all devices, as well as test some basic UX rules.

To summarise, optimisation is achievable but you need to understand your market and select what works the best for your brand. Converting your visitors to your actual customers is the goal, and how you do it is not the question, but how well you do it is what matters.

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DSI London goes from strength to strength with JOYdevs

DSI London has been a stronghold in the Dance industry for the last 50 years, having established a dominance in the world of Ballroom and Latin dance by selling quality, bespoke, dance related products through their online store. Their reach is impressive and from their expertise were partnered with the BBC for being the official designers and creators of the dresses and outfits featured on the UK TV show “Strictly Come Dancing”.

Wanting to take their brand to the next level, DSI London took a leap in the world of online video streaming, giving birth to DSI TV, their very own video subscription platform.

DSI TV live streams all the action from the world’s top Ballroom and Latin championships to their global viewer base, as well as offering a wealth of on demand footage including masterclasses, interviews and archival footage of past competitions.

One of the main inspirations for the birth of DSI TV was the recognition that we all indulge in watching our favourite Movies, TV Series or Sport. Therefore blurring these lines to combine all areas of technology into a winning platform, was crucial for the dance world.

JOYdevs are a proud eCommerce partner for DSI London. They have been one of our most long-standing clients, and we have been providing them with our services from the last 2-3 years. DSI London is the perfect example of combining almost everything at a single platform and we at JOYdevs help DSI manage all of it effectively.

After working on their web store, DSI London trusted us with improving the functionality of their TV site as they were previously left with crucial components of the platform broken which were draining company funds. We improved the overall functionality of their TV site and fixed these components, helping them stitch the hole in their pocket – while also charging half what their previous developers did.

Not only do we perform the day-to-day management of their Store and their Video Platform, we provide DSI London with further development and design of both sites, as well as using our expertise to locate and implement major fixes.

One of the most essential elements of any video platform is the growth of subscription numbers, and we were able to put a focus on increasing subscription figures by adding IP limiting to the DSI TV platform. IP limiting ensures there is only one active device per account at a single time, so this naturally increased the demand for subscriptions since implementation.

We have also added great new features to the DSI store, such as a fun area on the site where users can track the DSI Elite performers (some of the top, hand-picked dancers in the world that work closely with DSI). In this area, users can view photos and videos of their favourite dancer and also connect to the dancers via their social media platforms.

Latin and Ballroom music CDs are some of the most popular products sold on the DSI store. We enhanced the CD section of the site by adding a CD sample feature, where users can preview short clips of the music sold on a CD, through a friendly and responsive HTML5 player. This has enhanced the user experience of the website and provides a more interesting and functional store for the users to browse. We also put a focus on the admin side of this feature, ensuring it was as easy as possible for DSI staff to upload and manage the audio samples for each CD product.

To conclude, JOYdevs is proud to be a part of such a company and help them grow their business. We believe in delivering the best to our clients, and creating milestones for ourselves. This was one of them.

You can check out the DSI London website using the link below :

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Hello World!

Welcome to the JOYdevs. We design, create and develop Magento e-commerce stores and bespoke applications. Our key focus is driving businesses to success through our ability and insight.

Check back here for updates on what we’re working on and our recent developments.